Costly mistakes
Turning AI on automatic without a knowledge base: It will hand almost everything off to the team or respond generically.
1 min readBasicUpdated on November 12, 2026
Video lesson coming soon. For now, follow the steps below.
| Mistake | How to avoid it |
|---|---|
| Turning AI on automatic without a knowledge base | It will hand almost everything off to the team or respond generically. Complete the knowledge base first. |
| Expired promotion in the knowledge base | The AI will offer the old price. Put the expiration date in the document itself and delete it when it ends. |
| Sending a campaign to your entire contact base | Use segments and test with a small group. On WhatsApp, high volume without opt-in can get the number blocked. |
| Team replying on their phones, outside Cognizy | The conversation disappears from the history and the AI doesn’t learn. Everyone should reply through the dashboard or the app. |
| Not setting a credit limit | Set the monthly limit on the first day and adjust it later. |
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