How to connect an email channel
Create the email channel with the company's sender address to reply to customers and send campaigns through Cognizy, then test to make sure it's working.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The email channel sets the address customers see in "From:" and through which emails are sent. The simplest way is to send through Cognizy's infrastructure, using the domain you've already authenticated: no need for an account with any provider. If you already have an account with SendGrid or Mailgun, you can use your own account.
Where to find it in Cognizy
Before you start
- Only the owner and administrators can manage channels.
- To send through Cognizy, the domain needs to be Verified (see how to authenticate an email sending domain).
Step by step
- Step 1:
In the footer of the menu, click Settings.
- Step 2:
Under Channels, click Email.
- Step 3:
At the top of the screen, click Add email channel.
- Step 4:
On the Sending tab, under Sending email, type the part before the @ (for example, contact) and choose the verified domain. Under Sender name, enter the name the customer will see. Under Receiving address, enter where replies should go (it can be the same address).
- Step 5:
Leave Active turned on and click Create.
- Step 6:
The channel appears in 2. Sender and provider. To check that everything's working, click Test on the channel card.
- Step 7:
"Connection successful!" appears at the top of the list. If you see Connection failed instead, check the tips at the end of this page.
How to know it worked
The channel appears in step 2 with the company's address, and the test shows Connection successful. Emails replied to through Cognizy and campaigns will now be sent from this sender.
If something goes wrong
The Sending tab asks you to authenticate a domain.
The domain isn't Verified yet. Click Register domain and follow the DNS steps, or use the SendGrid or Mailgun tab with your own account.
The test shows Connection failed.
Check that the domain is still Verified in step 1. If you're using SendGrid or Mailgun, check the API key in the channel's edit screen.
Next step
To turn customer replies into conversations, turn on IMAP receiving.
Sign in with your Cognizy account to save your progress.
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