How to resubmit a template rejected by Meta
When Meta rejects a WhatsApp message template, fix the text and resubmit it for a new review, without having to recreate everything.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
Meta reviews each template and rejects the ones that break its rules. A rejected template can't be sent, but it doesn't need to be rebuilt from scratch: you fix the text in Cognizy and resubmit it for a new review.
Where to find it in Cognizy
Before you start
- You need an official WhatsApp number (Meta API) connected.
- Before resubmitting, change whatever caused the rejection. Resubmitting the same text usually gets the same result.
- The new review can take up to 24 hours.
Step by step
- Step 1:
In , find the template with the Meta: Rejected badge and click its name to open it.
- Step 2:
Rewrite the Message Body. Remove excessive capital letters, repeated exclamation marks, and exaggerated promises, and don't start or end the text with a variable.
- Step 3:
Click Save changes.
- Step 4:
Back on the list, on the template's card, click Resubmit to Meta.
- Step 5:
The badge changes to Meta: Under review. Once Meta responds, it becomes Approved or Rejected again.
How to know it worked
The template's card shows Meta: Under review and, after the response, Meta: Approved. An approved template can already be used in new campaigns and conversations.
If something goes wrong
It was rejected again.
Reread the text as if you were the customer: it needs to be clear, useful, and free of pressure. Also check the category: a promotional message is Marketing, not Utility. If you prefer, create a new template with a different name.
The Resubmit to Meta button doesn't appear.
It only shows up on rejected WhatsApp templates. On a template that's never been submitted, the button is Send to Meta.
I don't know why Meta rejected it.
The detailed reason is in WhatsApp Manager, under the Meta account, in the template list. Cognizy only shows the status.
Next step
Track the new review at Settings › Channels › WhatsApp Templates, using the Update status button.
Sign in with your Cognizy account to save your progress.
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