How to connect social media accounts
Connect the Facebook Page, Instagram, LinkedIn, and other networks so Cognizy can publish and schedule the company’s posts.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
To publish and schedule through Cognizy, each social network needs to be connected once. You authorize it in the network’s own window, and the account will appear when you create the post. Facebook and Instagram use the same Meta connection.
Where to find it in Cognizy
Before you start
- Whoever connects it needs to be an admin of the account on the network: full control of the Facebook Page, admin of the LinkedIn Page.
- Instagram needs to be a professional account (Business or Creator). Personal accounts can’t publish here.
- To bring Instagram in together with Facebook, it needs to be linked to the Page. Check this in Instagram or in the Page settings before you start.
- Have the network login and password ready: you enter them in the network’s own window, not in Cognizy.
- It takes 3 to 5 minutes per network.
Step by step
- Step 1:
In the menu, under Promote, click Posts and calendar.
- Step 2:
At the top of the screen, click Accounts.
- Step 3:
Each network has its own button. For Facebook and Instagram together, click Connect Page. If Instagram is not linked to a Page, use Connect Instagram. On LinkedIn, choose Connect profile or the company Page.
- Step 4:
Cognizy takes you to the network’s window. In Meta’s window: sign in with the profile that manages the Page, select the Pages and Instagram accounts Cognizy can use, review the permissions, and finish.
- Step 5:
You return to Cognizy with the message Account connected and the account appears in the network list with the Active badge. Repeat this for the other networks the business uses.
How to know it worked
The account appears in the list with the Active badge. When you create a post in Promote › Posts and calendar, it appears under Where to publish.
If something goes wrong
I connected the Page, but Instagram didn’t come through (it shows No Instagram).
Meta didn’t return any Instagram account linked to the Page. Check whether the Instagram account is a professional account and whether it’s linked to the Page (in the Page settings, under linked accounts). Then click Connect Page again and select the Instagram account in the Meta window.
My Instagram account is personal.
In the Instagram app, switch to a professional account (Business or Creator) in the account settings. Then connect it again.
The Page or account doesn’t appear in the Meta window.
The profile you used to sign in doesn’t manage this Page. Sign in with the profile that has full control, or ask the person who manages it to grant access.
It shows No publishing permission.
The account was connected only for messages, or a permission was unchecked. Click Reconnect and leave all permissions enabled in the Meta window.
It shows Connection lost.
The network denied access (password changed, access removed, or time expired). Click Reconnect: scheduled posts stay as they are.
The network appears as Coming soon.
This connection is not available in Cognizy yet. Use the other networks for now.
Next step
Create and schedule your first post in Promote › Posts and calendar.
Sign in with your Cognizy account to save your progress.
Sign in