How to fix the facts and competitors the AI found
After running the X-Ray search, review what the AI found: fix, remove, or add facts and competitors before generating the setup.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
In X-Ray, the AI researches the business and shows a list of facts, each with the source it came from. This is the moment to check everything: whatever is wrong here will end up in the brand, the agent, and the sales script. Fixing it now is faster than fixing it later.
Where to find it in Cognizy
Before you start
- Run the X-Ray search first (see How to run the company X-Ray with AI). This screen appears when the search is done.
- Only the owner and admins review the X-Ray.
- Fixing and saving doesn't use credits.
Step by step
- Step 1:
In , click Build with AI. Once the search is done, the screen opens with the results.
- Step 2:
In What I found, read through the facts one by one. Each one shows where it came from. To fix one, click the text and rewrite it.
- Step 3:
If a fact is wrong or shouldn't be used, click Remove fact at the end of the line.
- Step 4:
Missing something important? Write it in New fact and click Add.
- Step 5:
In Competitors, check the names and how each one positions itself. Remove any that aren't actually competitors, and use Add competitor to include any that are missing.
- Step 6:
Click Save corrections. Then, click Generate draft, and the AI will build the setup using what you corrected.
How to know it worked
The corrections are saved in the X-Ray. The draft generated afterward (brand, agent, sales script, and follow-up) uses the corrected list.
If something goes wrong
The screen shows a blank form, with no What I found section.
The search hasn't been run yet, or the X-Ray was restarted. Fill in the form and click Run X-Ray.
A price or deadline I know is correct isn't showing up.
The AI only stores price and timing when it finds the exact phrase in the source. Add it yourself in New fact.
A competitor that's totally unrelated showed up.
Web searches sometimes bring up a business from another city or a different industry. Remove it from the list before generating the draft.
I already generated the draft and found a mistake afterward.
Fix it directly in the draft block, or redo the X-Ray. Generating the draft again uses credits.
Next step
Generate the draft and apply the blocks that make sense for the business.
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