How to generate the brand profile with AI
Tell in a few lines what the company does and the AI builds the brand profile: positioning, audience, voice, and limits. You review and save.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The brand profile describes how the company positions itself and speaks. The AI consults this profile to write replies, posts, and emails in your own style. Instead of filling in field by field, you describe the company and the AI delivers a draft ready for review.
Where to find it in Cognizy
Before you start
- Only the owner and admins can generate and save the profile.
- Keep in mind what the company does, for whom, and what it doesn't do.
- Generating the draft uses AI credits.
Step by step
- Step 1:
In the menu, open .
- Step 2:
Click the Brand and tone of voice tab.
- Step 3:
In the Start with an AI draft box, click Generate with AI.
- Step 4:
In What the company does, tell what it sells, where, and to whom. In More information, say what the company doesn't do and how it likes to speak. The website is optional.
- Step 5:
Click Generate draft and wait. It can take up to a minute.
- Step 6:
The draft fills in the form, but it hasn't been saved yet. Read each section in In this profile: About the company, Positioning, Audience, Voice, and Limits. Fix anything that isn't true.
- Step 7:
Click Voice, in the In this profile list, and check the rules for how the brand speaks and what it never says. These are the ones that change the responses the most.
- Step 8:
When it looks good, click Save profile.
- Step 9:
The notice No pending changes confirms the profile was saved. To redo it, use Generate again with AI.
How to know it worked
The screen shows No pending changes and the profile sections are filled in. The AI starts using the profile for the next texts.
If something goes wrong
The draft came out generic.
The description was too short. Click Generate again with AI and share more: what it sells, for whom, the region, what the company doesn't do, and the words it avoids.
I left the screen and the profile became empty again.
The draft is only valid after it's saved. Generate again, review it, and click Save profile before leaving.
A notice appeared asking to fix the fields when saving.
Some field went over the item limit or was left blank in the middle of a list. The problem field is marked in red: adjust it and save again.
Next step
Do the Company X-ray, so the AI can also set up the agent, the funnel, and the marketing.
Sign in with your Cognizy account to save your progress.
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