How to set the brand's positioning, audience, and tone of voice
Write what the company does, who it's for, and how it talks. The AI uses this profile in replies, posts, and emails.
1 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The brand profile tells the AI who your company is and how it communicates. Once filled in, customer replies, posts, and emails come out in your own style, not generic text. You can generate a draft with AI or write it by hand, as shown here.
Where to find it in Cognizy
Before you start
- Only the owner and admins can edit the brand profile.
Step by step
- Step 1:
Open and click the Brand and tone of voice tab.
- Step 2:
In About the company, write What the company does in one or two sentences, along with the Customer promise. Also fill in the city and service area.
- Step 3:
In Positioning, click Add differentiator to list what makes customers choose you.
- Step 4:
In Audience, click Add audience and describe who the company sells to.
- Step 5:
In Voice, describe how the brand talks: Add rule for the writing style and Add example for sentences that sound like the company. In Boundaries, list the topics and words the AI should avoid.
- Step 6:
Click Save profile at the top of the screen.
How to know it worked
The profile is saved and now applies to everything the AI writes on behalf of the company.
If something goes wrong
The AI keeps writing in a generic way.
Make the profile more concrete: swap adjectives for example sentences in Voice, and clearly state what to avoid in Boundaries.
Next step
Add the brand's logos, colors, and fonts.
Sign in with your Cognizy account to save your progress.
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