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How to create a fixed message sequence by stage

Set up a message cadence that starts automatically when a deal enters a stage, is lost, or becomes stalled.

2 min readBasicUpdated on November 12, 2026

Where to find it in Cognizy

VenderFollow-up automático

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Video lesson coming soon. For now, follow the steps below.

A fixed sequence always sends the same messages, on the days you set. It's useful for recurring follow-ups, like reminding about a proposal you sent. When the customer replies, the sequence stops.

Where to find it in Cognizy

VenderFollow-up automático

Open in CognizyOpens the screen in Cognizy. Sign in if asked.

Before you start

  • Have a WhatsApp number connected.
  • Set up the funnel stages in Sell › Deals.

Step by step

  1. Step 1:

    In the menu, open Sell › Automatic follow-up and click the Fixed sequences tab.

  2. Step 2:

    Click New sequence.

  3. Step 3:

    Write the Sequence name. In When to start, choose what triggers it: entering a stage, losing the deal, or the deal being stalled.

  4. Step 4:

    In Stages that trigger, click the funnel stages that start the sequence. Leave it empty to apply to any stage.

  5. Step 5:

    In Steps, set the Delay in days and write the Message for the first send. The variables listed there, like the contact's name, are replaced with each customer's data. Use Add step for the next sends.

  6. Step 6:

    In Options, leave Active turned on for the sequence to take effect. Mark as lost when exhausted closes the deal as lost if the customer doesn't reply to any message. Click Create sequence.

  7. Step 7:

    Back on the Follow-up screen, open the Fixed sequences tab: the sequence is in the list. From now on, every deal that enters the chosen stage receives the messages.

How to know it worked

The sequence appears in the list of fixed sequences, and deals that enter the stage start receiving the messages on the set days.

If something goes wrong

The message didn't go out.

Check if the sequence is active, if the deal's contact has a phone number, and if WhatsApp is connected. On the official WhatsApp API, outside the 24-hour window only approved templates can be sent.

Next step

Turn on the follow-up agent so the AI writes each follow-up based on the conversation's context.

Sign in with your Cognizy account to save your progress.

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