How to turn on the automatic follow-up agent
Choose the AI agent and the situations in which it reconnects with the customer on its own: stalled deal, unanswered proposal, missed appointment, and overdue payment.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The follow-up agent reconnects with people who haven't responded, using a message written for the context of each conversation. You decide in which situations it takes action, how many attempts it makes, and whether messages go through your review before being sent.
Where to find it in Cognizy
Before you start
- Only the owner and administrators can set this up.
- Have an AI agent created and a WhatsApp number connected.
- In the official WhatsApp API, register the message templates: outside the 24-hour window, only approved templates can be sent.
Step by step
- Step 1:
From the menu, open and click the Settings tab.
- Step 2:
In Agent, choose who will write and chat. It uses the company's tone and brand profile.
- Step 3:
In Messages per customer, set the maximum number of follow-up messages the same person can receive in 7 days, counting all situations combined.
- Step 4:
In Situations, turn on the ones that make sense, like Stalled deal and Proposal viewed with no response. For each one, adjust how much time passes before the agent acts and how many Attempts it makes.
- Step 5:
Want to read it before it's sent? Turn on Review before sending for the situation. The message will go to To review and will only be sent after approval.
- Step 6:
Go back to the top and turn on the Follow-up on switch. When it's off, nothing new is tracked and no messages are sent.
- Step 7:
With the switch on, the button in the bottom bar of the screen changes to Save and turn on. Click it: the agent starts tracking deals from that point on.
How to know it worked
The top of the screen now shows the follow-up as on, and the tracked cases appear in the Tracking tab.
If something goes wrong
The agent didn't send anything.
It only sends messages during the company's sending hours and respects the per-customer message limit. Also check that the situation is turned on and that WhatsApp is connected.
Next step
Check the Tracking tab to see what the agent is doing.
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