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How to create and manage pricing and discount rules

Create automatic discounts based on conditions (value, lead score, first purchase), require approval when needed, and turn rules on or off.

1 min readBasicUpdated on November 12, 2026

Where to find it in Cognizy

VenderRegras de preço e desconto

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Video lesson coming soon. For now, follow the steps below.

Pricing rules automatically apply discounts when a deal meets the conditions, or send the request for manager approval. They apply to the team and to AI-powered closing.

Where to find it in Cognizy

VenderRegras de preço e desconto

Open in CognizyOpens the screen in Cognizy. Sign in if asked.

Before you start

  • Lab feature: if it doesn't show up in the menu, turn it on in Settings › Lab, or open it via the link.
  • Only the owner and admins can create rules.

Step by step

  1. Step 1:

    Open Pricing and discount rules and click New pricing rule.

  2. Step 2:

    Enter the Rule name and choose the Discount type: percentage or fixed amount, along with the value. In Limits, set the maximum discount, the priority, and how many times it can be used; in Validity, set the start and end dates.

  3. Step 3:

    In Application conditions, specify when the discount applies: minimum deal value, lead score, item quantity, tags, categories, and Purchase history. Turn on Requires manager approval if it shouldn't apply automatically. Click Save rule.

  4. Step 4:

    The rule appears in Pricing rules. There, turn it on or off with the toggle and use the row buttons to edit or delete it.

  5. Step 5:

    On the Approval queue tab you'll find discount requests that need manager review. Open the request and approve or deny it; the response goes back to the conversation automatically.

How to know it worked

Deals that meet the conditions get the discount automatically, or go into the approval queue. Disabled rules stop applying right away.

If something goes wrong

The discount wasn't applied to the deal.

Check that the rule is active, within its validity period, and that the deal meets all the conditions. If two discounts match, the one with higher priority applies.

Next step

Set the discount cap for AI-powered closing.