How to boost a post published through the app
Turn a post already published on Instagram or Facebook into an ad by choosing where people go, where it appears, and how much to spend per day.
1 min readBasicUpdated on November 12, 2026
Video lesson coming soon. For now, follow the steps below.
Boosting is the fastest way to advertise: the post stays the same but starts showing up for more people. The ad goes live paused; you turn it on whenever you want to start spending.
Before you start
- Your Meta ad account needs to be connected (More › Ad accounts).
- Have a post published on Instagram or on your Facebook Page.
- The daily amount respects the company's cap.
Step by step
- Step 1:
Tap Create and then Ad. Under What do you want to do?, tap Boost a post.
- Step 2:
Under Which post to boost?, choose the post and tap Continue.
- Step 3:
Under Where should people go?, choose WhatsApp messages (or form, or website). Under Where the ad appears, search for the city and adjust the radius.
- Step 4:
Under How much per day?, choose the amount and, under For how long?, the number of days (or Until I pause it). Tap Continue.
- Step 5:
Under Review before sending, check the account, the destination, where it appears, and the total. Tap Publish paused.
- Step 6:
The campaign shows as Paused. To start it, tap Turn on and confirm the daily amount.
How to know it worked
Once turned on, the campaign shows up in Ads as Live, with the spend, conversations, and cost per result.
If something goes wrong
The message Connect your Meta ad account appears.
Tap Connect account and follow the Facebook login, or connect under More › Ad accounts.
The amount exceeds the company's cap.
The owner or an admin sets the daily cap. Choose a lower amount or ask them to raise the cap.
Next step
Keep an eye on the campaign and apply the recommendations from Traffic Manager.
Sign in with your Cognizy account to save your progress.
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