How to create a Comment → Direct rule via the app
Anyone who comments a word on your post instantly gets a message in Direct. This also shows how to pause and check the results.
1 min readBasicUpdated on November 12, 2026
Video lesson coming soon. For now, follow the steps below.
With a Comment → Direct rule, anyone who comments the agreed word (for example, CLASS) on an Instagram post gets a message in Direct and, if you want, a reply in the comment. The AI can continue the conversation. Related to APP-058 (pause, turn on, and check the results).
Before you start
- The company's Instagram needs to be connected to the service (Instagram Direct).
Step by step
- Step 1:
Open Comment → Direct and tap New rule.
- Step 2:
Under When someone comments…, type the Keywords (for example, CLASS) and choose On which posts: Any post or A published post. Tap Continue.
- Step 3:
Under …the person receives in Direct, type the Direct Message ({name} turns into the @ of whoever commented). If you want, turn on Also reply in the comment and The AI continues the conversation. Tap Activate.
- Step 4:
The rule appears in Rules. Tap it to see Directs sent in 30 days, Comments and Latest comments. To stop, tap Pause rule; to turn it back on, Turn on rule.
How to know it worked
The rule shows as On. Anyone who comments the word on the post gets the message in Direct, and the conversation goes into Conversations.
If something goes wrong
A message appears saying Connect Instagram.
Connect Instagram to the service in More › Connections › Instagram Direct and Messenger.
This post already has a rule.
Each post has one rule. Tap Open rule to edit the existing one.
Next step
Promote the keyword in the post's caption.
Sign in with your Cognizy account to save your progress.
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