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How to build a sequence from scratch

Create your automatic sequence: choose what triggers it, add messages, waits, conditions, and tags, then activate it.

2 min readBasicUpdated on November 12, 2026

Where to find it in Cognizy

DivulgarSequências automáticas

Open in CognizyOpens the screen in Cognizy. Sign in if asked.

Video lesson coming soon. For now, follow the steps below.

Building from scratch gives you total freedom. You choose the event that puts the contact into the sequence and chain the steps one after another. On the screen, the sequence also appears under the name journey.

Where to find it in Cognizy

DivulgarSequências automáticas

Open in CognizyOpens the screen in Cognizy. Sign in if asked.

Before you start

  • To send messages, have your WhatsApp or email templates ready.
  • Create the tags the sequence will use beforehand, in Settings › Tags.

Step by step

  1. Step 1:

    In the menu, open Promote › Automatic sequences and click New journey.

  2. Step 2:

    In Information, write the Name. In Re-entry, decide whether the same contact can go through the sequence more than once.

  3. Step 3:

    Click the Start step and, in When should it run?, choose the trigger: contact created, tag added, form submitted, deal won, among others. Some triggers require a detail, like the tag.

  4. Step 4:

    Click the + below the step (Add next step) and choose what comes next: send an email or WhatsApp message, wait, check a condition, change tags, or move a card.

  5. Step 5:

    With the step selected, adjust the details in the panel beside it. For a wait step, for example, set the Time in minutes, hours, or days.

  6. Step 6:

    Repeat the + for each step. Here, after the wait, the sequence applies a tag.

  7. Step 7:

    Click Save draft to keep it without turning it on, or Save and activate to make the sequence go live.

  8. Step 8:

    The sequence appears in the list, with the trigger and the number of steps.

How to know it worked

The sequence appears in the Sequences list. Once active, it starts receiving contacts every time the trigger happens.

If something goes wrong

When saving, a required field warning appears.

Some step is missing a detail, like the trigger tag or the message template. Click the step and complete it in the side panel.

Next step

Track how many contacts are in each sequence and pause it whenever you need to.

Sign in with your Cognizy account to save your progress.

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