How to review the Traffic Manager's recommendations
The Traffic Manager checks the campaigns and tells you what to do: increase the budget for what's selling, pause what's spending without results. You accept or dismiss.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The Traffic Manager is the AI that keeps an eye on your ads. It compares what each campaign spent with what it brought in and leaves ready-made recommendations, with the numbers to back them up. Nothing changes on its own: you decide on each one.
Where to find it in Cognizy
Before you start
- The Meta ad account needs to be connected (see How to connect your Meta ad account).
- Recommendations show up once campaigns have been running for a few days.
- Only the owner and admins can apply recommendations that affect budget.
Step by step
- Step 1:
Open . The Waiting for you block shows what the Traffic Manager recommends and when it last checked the campaigns. The campaigns and numbers in this screenshot are examples.
- Step 2:
Each recommendation shows the reason along with the numbers. To accept, click the action button (here, increase the daily budget). To leave things as they are, click Dismiss.
- Step 3:
To request a check right away, without waiting for the next automatic one, click Check now.
- Step 4:
Under Ads Manager Campaigns you'll find campaigns created outside of Cognizy. Click See suggestions and explain for the Traffic Manager to tell you what to adjust over in Ads Manager.
How to know it worked
An accepted recommendation gets applied to the campaign and leaves the block; a dismissed one disappears without changing anything. When there's nothing left to decide, the Waiting for you block stays empty.
If something goes wrong
The block doesn't show up.
The ad account isn't connected, or there aren't yet any campaigns with enough days of results.
The recommendation is for a campaign from Ads Manager and has no apply button.
Campaigns created outside of Cognizy are adjusted in Meta's Ads Manager. The Traffic Manager explains what to change; the change itself is made there.
I don't agree with the recommendation.
Click Dismiss. It will only come back if the numbers change.
Next step
Pause an ad or change the budget directly on the campaign.
Sign in with your Cognizy account to save your progress.
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