How to pause an ad or change the budget
Pause an ad that shouldn't run anymore, resume it whenever you want, or change how much it spends per day, right from Cognizy.
1 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
A running ad spends money every day. From the campaign screen, you can stop the spending right away, resume it later, or adjust the daily budget, without needing to go into Meta's Ads Manager.
Where to find it in Cognizy
Before you start
- The Meta ads account needs to be connected, and the campaign needs to have been published by Cognizy.
- Only the owner and administrators can pause campaigns and change budgets.
- Campaigns created directly in Ads Manager are adjusted there.
Step by step
- Step 1:
In , click the campaign you want to adjust. The campaign and numbers in this screenshot are examples.
- Step 2:
The campaign screen shows the status, daily spend, and results. To stop the ad, click Pause. It stops spending right away and can be resumed later.
- Step 3:
To change how much the ad spends, click Budget.
- Step 4:
In the Change budget window, enter the new amount under Per day and click Save. To increase the amount while the campaign is running, Cognizy will ask you to confirm the new value.
How to know it worked
The paused campaign shows as paused in the list and stops spending. The new budget appears on the campaign screen, with the date you confirmed the value.
If something goes wrong
The buttons don't appear.
The campaign is a draft, was created outside Cognizy, or the ads account is disconnected. Drafts need to be published first; Ads Manager campaigns are adjusted there.
The value was rejected.
There's a daily spending cap set in Meta's Ads settings, and Meta also has a minimum value. Adjust the value or the cap.
I paused it and spending still showed up.
Meta can take a few hours to finalize the numbers. The spend shown is from before the pause.
Next step
See what the Traffic Manager recommends for your campaigns.
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