How to record the matrix blocks and combine them into videos
Record the matrix's openers, middles, and CTAs through the app or in a single video, and combine the recorded blocks into videos ready to advertise.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The creative matrix has 10 openers, 10 middles, and 10 CTAs. You record each block once (in the app, one at a time with the teleprompter, or here, in a single video reading all of them in sequence), and Cognizy combines the blocks into videos. Each combination becomes an editor video with captions, which you can still adjust.
Where to find it in Cognizy
Before you start
- Create the matrix first, in Marketing › Creative matrix › New matrix.
- To record in the app, use your phone's camera. To record here, have a video reading the blocks in order: openers, middles, and CTAs.
- Assembling the videos uses credits: the amount shows on the button before you confirm.
Step by step
- Step 1:
Open and click the matrix (in the example, Pilates trial class).
- Step 2:
In Record the blocks are the two ways to record. On your phone, the simplest: in the app, tap ＋ and then Matrix.
- Step 3:
The app shows one block at a time on the teleprompter (Block 1 of 30). Record, check the Take saved with Izy's note, and tap Next block. If it came out bad, tap Record again.
- Step 4:
To record from your computer, record a single video reading all the blocks in order (openers, middles, CTAs) and click Upload long take. Izy cuts one segment per block.
- Step 5:
Recorded blocks appear as Recorded with the speech note, and the top shows how many of the 30 already have a take. The trash icon deletes a take so you can record it again.
- Step 6:
In Combine, choose the Part that varies (for example, Openers). The other two parts stay fixed: choose which middle and which CTA to use.
- Step 7:
Check the versions you want to test (up to 5) and click Assemble. The button shows how many videos and how many credits.
- Step 8:
Each combination shows as Ready once the video finishes assembling. Use Open in editor to adjust the caption or trim before you advertise it.
How to know it worked
The 30 blocks appear as Recorded and the chosen combinations become ready videos in the editor, with captions. With at least two combinations, you can launch a test round on Meta.
If something goes wrong
The long take cut fewer blocks than I read.
Izy looks for each text in the speech. Read the blocks in order and with pauses; any that end up without a take appear as To record and can be recorded again in the app.
The Assemble button won't activate.
Record at least one block from each part and check at least one version of the varying part.
A block got a low note.
The note measures the speech. Delete the take in the trash and record it again in the app, with the text visible on the teleprompter.
Next step
Launch a test round on Meta to find out which version sells more.
Sign in with your Cognizy account to save your progress.
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