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How to create a lead capture form

Build a form for your website: choose the fields, link each answer to the contact record, and publish.

1 min readBasicUpdated on November 12, 2026

Where to find it in Cognizy

DivulgarFormulários

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Video lesson coming soon. For now, follow the steps below.

The form captures interested people on your website. Each submission creates or updates a contact in Cognizy, notifies the team, and can start an automatic sequence of messages.

Where to find it in Cognizy

DivulgarFormulários

Open in CognizyOpens the screen in Cognizy. Sign in if asked.

Step by step

  1. Step 1:

    In the menu, open Promote › Forms and click New form.

  2. Step 2:

    In Information, enter the Name and the Description. The form's address is generated from the name.

  3. Step 3:

    In Fields, the first field already comes as Email. Write the question the person will read and check Required if it can't be left blank.

  4. Step 4:

    Click Add field for each new question. Choose the type, such as short text, phone, or list, and write the question.

  5. Step 5:

    On each field, the Configure field button (the gear icon) links the answer to a piece of contact data, such as name or phone. This is what fills in the record automatically.

  6. Step 6:

    In Behavior, write the Success message that appears after submission. If you'd like, choose tags to mark whoever responds.

  7. Step 7:

    Click Publish now so the form can start receiving responses right away. Save as draft keeps it saved without publishing.

  8. Step 8:

    The form page opens with the Active badge. In Fields and mapping, check which contact data each question is linked to.

How to know it worked

The form appears in the list with the Active badge and already accepts responses.

If something goes wrong

The responses don't fill in the contact's record.

The question isn't linked to a contact data field. Open the form in the Editor tab, click Configure field, and choose the mapping.

Next step

Add the form to your website.

Sign in with your Cognizy account to save your progress.

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