How to create and publish an ad campaign
Build the ad in Cognizy, with image, text, audience, and budget, save it as a draft, and publish it paused so you can turn it on whenever you want.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
The ad is built on a single screen and goes to Meta or Google Ads always paused. This way you can check everything before spending: the money only starts going out when you turn the campaign on.
Where to find it in Cognizy
Before you start
- To publish, connect your Meta or Google Ads account in . You can build the draft before that.
- Have the ad's image or video ready.
Step by step
- Step 1:
In the menu, open and click New ad.
- Step 2:
In Where to advertise, choose Instagram and Facebook or Google Search. Enter the Campaign name and, in What to advertise, say whether it's a product, service, offer, the brand, or a post to boost.
- Step 3:
In Where it leads, choose the click destination: WhatsApp, Form or Website. On WhatsApp, the click opens a conversation with the business.
- Step 4:
In Ads, upload the image or video and write the Main text and the Headline. Write with AI suggests the text, and Variation creates up to three versions for Meta to test.
- Step 5:
In Audience, set where the ad appears, the age, and the gender. With no location chosen, it applies to all of Brazil.
- Step 6:
In Budget and schedule, enter how much to spend Per day and the start and end dates.
- Step 7:
Click Save draft to save it. With the ad account connected, Publish paused sends the campaign to Meta without spending. Afterward, just turn on the campaign from the ads list.
How to know it worked
The draft appears in the Ads list. Once published, the campaign stays paused until you turn it on.
If something goes wrong
Publish paused doesn't work.
The ad account isn't connected or lost permission. Reconnect it in Settings › Integrations and try again.
Next step
After turning on the campaign, track the spend and pause it whenever you need to.
Sign in with your Cognizy account to save your progress.
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