How to create a creative matrix for ads

1. 1
   Step 1:

   Open Promote › Creative matrix and click New matrix.

   

2. 2
   Step 2:

   In What the ad is selling, describe the offer with the audience and the benefit. Give it a name if you'd like, and choose the Ad destination: WhatsApp conversation, form sign-up, or click to website.

   

3. 3
   Step 3:

   Click Write the matrix. In moments, Izy writes the 30 blocks.

   

4. 4
   Step 4:

   The matrix opens with the Openings, the bodies, and the calls to action, each block with its code (A1, M1, C1), the estimated speaking time, and the status To record. At the top, you'll see how many blocks have already been recorded and how many combinations can be made.

   

5. 5
   Step 5:

   To change a block, click Edit text, make your adjustments, and click Save. Write it the way you'd actually say it: the text becomes the teleprompter during recording.

   

6. 6
   Step 6:

   To record, use the app (＋ → Matrix, one block at a time on the teleprompter) or, here, Upload long take: a video reading the blocks in sequence, which Izy cuts into one clip per block.

   

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