How to generate message variations and run an A/B test
Create different versions of your campaign message, by hand or with AI, to compare which one gets more responses.
1 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
With variations, the campaign splits your contacts between different versions of the message. You find out which text works best, and you also avoid sending the exact same text to everyone, which helps protect your number.
Where to find it in Cognizy
Before you start
- Generating variations with AI uses credits. Writing them by hand doesn't.
Step by step
- Step 1:
In , create or open the campaign and write the main message in Message.
- Step 2:
Just below, click Advanced options.
- Step 3:
In Message variations, click Add and write another version of the text. Repeat for each version you want to test.
- Step 4:
Prefer to have AI write it? Click Generate with AI: it creates versions based on the main message, and you can edit anything you like.
- Step 5:
Click Create draft. When sent, each contact receives one of the versions.
How to know it worked
The campaign is saved with the main message and the variations. After sending, compare the responses for each version in the results.
If something goes wrong
The variations were not used.
If Personalize 1:1 with AI is turned on, each contact receives a unique message and the variations are ignored. Turn this option off to test versions.
Next step
Track the campaign results after sending.
Sign in with your Cognizy account to save your progress.
Sign in