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How to upload a test round on Meta

Test on Meta, with a small budget, which opening, middle, or CTA from the matrix gets the best results, and see the winning version.

2 min readBasicUpdated on November 12, 2026

Where to find it in Cognizy

DivulgarVariações de anúncio

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Video lesson coming soon. For now, follow the steps below.

On this page

Each round tests one part of the matrix: you choose 2 to 5 videos that only swap that part, plus the budget per version. The round is uploaded paused to Meta; you turn on the campaign whenever you want to start spending. After a few days, Cognizy reads the results and points out the winning version.

Where to find it in Cognizy

MarketingMatriz de criativos

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Before you start

  • The Meta ads account needs to be connected (Settings › Integrations › Apps).
  • Put together at least 2 combinations that only swap the part you want to test.
  • The minimum budget is R$6 per version per day, within the company's daily cap.

Step by step

  1. Step 1:

    Open the matrix at Marketing › Creative Matrix and scroll down to Meta Rounds. Under Part Being Tested, choose the part that varies between the videos (in this example, Openings).

  2. Step 2:

    Select 2 to 5 ready versions and enter the amount in R$ per version per day. The estimate shows the daily and total spend. Click Upload Paused to Meta.

  3. Step 3:

    The round appears Paused. To start spending, click Open Campaign and turn on the campaign by confirming the daily amount.

  4. Step 4:

    After a few days running, the round shows the results for each version (impressions, results, and cost per result) and the Winner, along with the reason.

How to know it worked

The round appears in Meta Rounds, first paused and then with the results. The winning version gets marked and can become the base for the next round, testing another part.

If something goes wrong

A message appears saying the versions need to only swap the part being tested.

The selected combinations must keep the other two parts the same. Build videos with a fixed middle and CTA, and only vary the opening (or the part being tested).

The round stayed as a draft with a list of what's missing.

Fix each item (for example, connect the ads account or the Page) and upload again.

The results show Collecting.

There isn't enough data yet to compare. Let the campaign run a few more days.

Next step

Test the next part (middle or CTA) using the winning opening.

Sign in with your Cognizy account to save your progress.

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