How to connect your Meta Ads and Google Ads accounts
Connect your Meta Ads and Google Ads accounts to see how much each campaign spent alongside what it sold through Cognizy.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
With your ad accounts connected, Cognizy shows the spend for each campaign right next to the sales it brought in, in Sales › Sales report. For Meta, you can also pause, resume, or change the budget without leaving Cognizy. For Google Ads, nothing in your account is changed.
Where to find it in Cognizy
Before you start
- Only the owner and admins can connect integrations.
- Use the Facebook login that has access to the company's ad account, and the Google account with access to Google Ads (this can be through an admin account, the MCC).
Step by step
- Step 1:
Open . Under Ads, on the Meta Ads card, click Set up.
- Step 2:
Click Connect with Facebook.
- Step 3:
In the Facebook window, log in with the account that has access to the company's ads and accept the requested permissions. At the end, you'll be taken back to Cognizy automatically.
- Step 4:
If your login has more than one ad account, Choose the ad account will appear. Under Ad account, choose the one that runs this company's ads and click Use this account.
- Step 5:
The account will show as Connected. To change it later, use Switch account; to remove access, use Disconnect (the campaigns will keep running on Meta).
- Step 6:
For Google Ads, go back to Apps and click Set up on the Google Ads card. Then click Connect with Google.
- Step 7:
In the Google window, choose the account that has access to Google Ads and allow the requested access. If the list of Google Ads accounts appears, choose the company's account.
- Step 8:
Back in Cognizy, under Google Ads account, choose the account and click Use this account.
- Step 9:
Google Ads will show as Connected, with the email used. Campaigns from both accounts will now appear in Sales › Sales report.
How to know it worked
The Meta Ads and Google Ads cards show as Connected. In Sales › Sales report, each campaign shows the spend alongside the leads, sales, and revenue it brought in.
If something goes wrong
A message appears saying the connection with Meta has expired.
Meta's access expires from time to time. Click Connect again and log in with the same account.
The Google Ads account doesn't appear in the list.
Check that the Google account used has access to the company's Google Ads. Client accounts under an MCC show the MCC name next to them.
What about the Google Business Profile (Google My Business)?
For now it shows as Coming soon in Apps. Once it's released, it will show profile views, calls, directions, and search terms.
Next step
Open Sales › Sales report to see the return on each campaign.
Sign in with your Cognizy account to save your progress.
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