How to receive leads from Meta Lead Ads
Link the form from your Facebook and Instagram ads to a Cognizy form so every lead instantly becomes a contact.
2 min readBasicUpdated on November 12, 2026
Where to find it in Cognizy
Video lesson coming soon. For now, follow the steps below.
Anyone who fills out a Meta Lead Ads form becomes a contact in Cognizy in seconds, enters through the form you choose, and can immediately get the first message from your team or the AI. You connect your Facebook Page and link each ad form to a Cognizy form.
Where to find it in Cognizy
Before you start
- Only the owner and admins can connect integrations.
- You need to be an admin of the Facebook Page running the lead ads.
- Have a form already created in Cognizy to receive the leads (Marketing › Forms).
Step by step
- Step 1:
Open . Under Ads, on the Meta Lead Ads card, click Configure.
- Step 2:
If no Page is connected, click Connect with Facebook.
- Step 3:
The Facebook window opens. Log in to the account that manages the Page, choose the business Page, and accept the requested permissions. You'll be taken back to Cognizy automatically.
- Step 4:
Back in Cognizy, New mapping appears. Under Facebook Page, choose the Page; under Ad form, choose the ad's lead form; under Cognizy form that receives the leads, choose the form that will register each lead. Give it a name, if you want.
- Step 5:
Click Create mapping.
- Step 6:
The form appears in Mappings as Active, with the lead count. Under Recent leads, click Show to see each lead that came in and whether it was Processed. To pause it, click Deactivate.
How to know it worked
The mapping shows as Active. Every new signup on the ad becomes a contact in Cognizy, enters through the chosen form, and shows up in Recent leads as Processed.
If something goes wrong
The Page shows "needs reconnecting".
The Page was connected before Lead Ads permissions were granted. Click Reconnect Page and accept all permissions in the Facebook window.
The ad form shows as "already mapped".
It's already linked to this business or to another Cognizy account. Use the existing mapping or delete the old one first.
A lead shows as Failed.
Check whether the Cognizy form is still active and whether the ad's fields (name, phone, email) exist in it.
Next step
Set up an automation to send the first message to every lead that comes in through the form.
Sign in with your Cognizy account to save your progress.
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